Knit Happy! Summit
I’m the designer and instructor behind Double the Stitches & the Stitch Society Membership, and I'm incredibly honored and thrilled that you're interested in speaking at the Knit Happy! Summit. I'm so excited to team up with you to create an incredible event!
I can't wait to tell you more about the Summit, and share how you can join me on this exciting adventure to create a high-value, unique event for knitters as we grow our businesses together.
The Knit Happy! Summit is a FREE 4-day virtual event happening from November 6th - 9th that will help passionate knitters discover the secrets top knitting instructors wish they knew when they started. They'll learn practical strategies, tips and tricks to help them become happier, more confident knitters.
As a presenter, you'll share your talent & knowledge, growing your email list with like-minded knitters who are excited to learn more about you.
On this page, you’ll find resources meant to make speaking as easy as possible and answer any questions you have.
If you run into a question I didn’t answer, email me at Hello@DoubleTheStitches.com.
As a speaker, you'll also get a VIP All-Access Pass for FREE! 💝
Quick Access Links
Knit Happy!
Summit
The Knit Happy! Summit is for passionate knitters who have mastered their knits & purls, and are ready to learn more! They'll say goodbye to frustration as they elevate their skills & make huge progress towards creating the swoon-worthy projects of their dreams.
You'll have the opportunity to contribute to & earn generous 50% - 60% commissions for our All Access Pass by sharing your unique affiliate link with your audience too.
Your experience is my top priority, because I can't host this event without you! 💕 I am dedicated to ensuring every speaker enjoys the process & benefits from participating.
How it will all work
The Knit Happy! Summit is a virtual online-only event that will run from Thursday, November 6th - Sunday, November 9th.
Presentations will include 20 - 25 minutes of content (including up to a 3-minute freebie pitch). Presentations themselves will all be pre-recorded to make this a smooth and stress-free event.
Along with the presentations, there will be a Facebook group for attendees to have fun in, hold each other accountable, and ask questions.
There will be limited opportunities to participate in a Speaker Panel throughout the event to build excitement, connect with the attendees, and provide even more value.
Leading up to the summit, we’ll have 2 weeks of promotion. You’ll be provided with email swipe copy, social media swipe copy, and social media graphics to make it all easy! I'll even have a suggested posting/sending schedule for you to make promo easy to outsource to a VA.
Throughout the promotional period, during the summit and for one week following its conclusion, we will be highlighting the VIP Extended All-Access Pass.
This pass offers continuous access to replays, transcripts, and a variety of bonuses such as knitting patterns, eBooks, workshops, courses (big or small), workbooks, cheat sheets, and more, all generously provided by our wonderful speakers as a way to grow your email list.
The All-Access Pass is where the summit magic happens. ✨ It provides immense value to our attendees while making the work of promoting and creating a presentation worthwhile by allowing you to bring in affiliate commissions and grow your email list.
Last year, we sold hundreds of All Access Passes and numerous speakers earned over $1,000 in commissions, with our highest earner reaching more than $4,500. 🤩
Yay! 🎉🎉🎉
Affiliate Details
While summits are great for overall visibility, making new connections, and list-building ... some extra income never hurts!
That's exactly why I've set up an affiliate program where you'll earn commission from all sales you refer to the event.
There is so much potential on how much you can earn when promoting the summit, but I want to ensure you feel comfortable putting in the effort for the summit so all speakers who provide their materials on time, by October 6th, will receive a Speaker Honorarium of $125 in addition to any commissions earned.
THE COMMISSION STRUCTURE
• 50% for all speakers on All-Access Pass purchases you refer
• 60% for all speakers who contribute a bonus to the VIP Extended All-Access Pass
• In addition, you'll also earn a $20 commission on any Stitch Society Membership new sign-ups that come from your summit affiliate attendees after their first paid month in the membership. I'll mention this throughout the event and take care of all the work of promoting this to our attendees.
THE PRICING STRUCTURE
There will be 2 tiers of ongoing access passes available for attendees to purchase, so they can continue to enjoy & learn from presentations and watch anything they missed. You will earn commissions on both using your unique affiliate link:
EXTENDED ACCESS PASS:
Attendees can upgrade their free ticket and receive Ongoing Access to Presentations:
• $47 for 20 minutes after initial registration
• $67 through January 22nd
• $77 from January 23rd through cart close on January 31st
VIP ALL-ACCESS PASS:
Attendees will also be offered a VIP Package that includes Ongoing Access to Presentations, Transcripts, Ticket to Knit Night, and all Bonuses too! (we'll create the transcripts for you)
• $67 for 20 minutes after initial registration
• $77 through January 22nd
• $97 from January 23rd through cart close on January 31st
To make it as easy as possible for you to generate extra income, the Resource Vault below includes things like email swipe copy, social media swipe copy, and social share graphics. However, you're always welcome to write your own copy and even run your own Facebook ads.
Just remember to use your own unique affiliate link, which you can create here or look up here.
Payouts for sales referred in January will be made byon February 28th.
As with all affiliate promotions, be sure to disclose that you're an affiliate when sharing with your audience. I'll share some short disclaimer copy you can use.
Here's what I'll ask of you ...
Sounds great, right? Here's what I'll need from you to ensure a successful presentation experience for you & our attendees.
My goal is to make everything simple, so we can enjoy the event while providing incredible value to attendees & grow our businesses.
1) YOUR BASIC INFORMATION
First, I'll ask for some basic information from you. We'll use this to finalize the Summit Registration Page and highlight you on our Speakers page. Once you let me know you're in, I'll send a form where you can easily share this information.
2) YOUR PRESENTATION
Next is your presentation! This is a pre-recorded video presentation where attendees can learn something valuable, feel encouraged, and have fun along the way.
The ideal presentation length is approximately 20-minutes total, but if you are teaching a technique you are welcome to take the time needed to clearly demonstrate the skill. Please keep it to less than 30 minutes if at all possible.
Please structure your content in a way that allows attendees to walk away having really learned something of value, rather than a webinar format where they feel like they're missing something important. (we've all been there, right?)
You can pick from the following presentation formats, based on what works best for you & your topic:
• Slides
• You talking to the camera and/or doing a demonstration
• A mixture of these
You're welcome to use your presentation video however you'd like once the summit has ended.
Your presentation should include great, actionable content. Here's the suggested format:
• A quick introduction
• An overview of your topic
• Where people go wrong with your topic or what makes it frustrating for knitters
• Teaching section
• Specific tips or things to remember (with the goal of making their knitting time more joyful and successful)
• Up to a 3-minute freebie pitch (ideally something attendees can receive by signing up for your email list - this is the first way we will grow your audience)
• Include questions for attendees to answer in the Facebook Post for your Presentation to boost engagement
Presentations are due by Wednesday, December 18.
3) VIP ALL-ACCESS PASS CONTRIBUTION
The VIP Extended All-Access Pass will be a value-packed addition to the presentations, available for attendees to purchase. To make it even more valuable, and give you an additional way to collect attendee email addresses, we encourage you to provide a resource.
This includes things like:
• Knitting Pattern Bundles
• eBooks
• Workshops
• Courses (big or small)
• Workbooks
• How-To Guides
• Cheat Sheets
(Note: Last year I sold hundreds of All-Access Passes, so I do not recommend any type of 1:1 contribution or physical product. Digital deliverables work best for this, so you create the item once and it can be shared easily.)
While this isn't required, it's highly recommended that you participate in. the All-Access Pass. It's a great way to collect hundreds of additional email addresses (attendees will provide their information to claim your bonus) and it makes it easier to promote since your audience will want what you've included. I'll also increase your affiliate commission to 60% as an extra thank you.
I'd love information about your bonus as soon as you're able to provide it, but it is not due until December 18th. You'll receive a questionnaire to fill out to make it easy.
Please note that attendees will be able to begin claiming resources as soon as I begin my preliminary promotion on January 4th.
Note: I'll start my preliminary promotion a few days before speakers begin promoting so I can work out any potential tech gremlins before giving you the thumbs up to promote to your audience.
4) PROMOTION
The power of a virtual summit comes from a group of experts coming together for a single cause. The joint promotion that happens because of that is a huge benefit to everyone involved. I can't get any of our speakers results above what I'd do on my own if no one shares.
To ensure this event is beneficial to all, speakers are required to share the event with their audience during the promotion period (January 9th -23rd) with 1 email and 1 social media post. This is when you'll use your affiliate link.
The more you share the event, the more opportunities for you to earn commission. If you are able, I recommend sending at least 2 emails to your list & 2 posts on social media to help spread the word during the promotion period (January 9th -23rd).
One email/post can be announcing that you’re a speaker and sharing your presentation topic, and the other can be a reminder to sign up.
I’ll share graphics and swipe copy to keep this simple for you and include inspiration for other promotions too if you'd like.
5) EVENT PARTICIPATION
And last comes participation during the week of the event. Since we'll already have done the work of creating the presentations and extra resources, we'll be able to sit back and relax a bit.
I do require that:
• There will be a dedicated thread for each presenter in the attendee Facebook Group. This is where they'll go to ask questions and let you know how much they loved your talk! Please check in one or two times a day during the event when you're available, to respond to any questions, and engage with attendees by answering their questions & pointing them to any resources you have available (free or paid). I will tag you in any unanswered questions regarding your presentation.
Additionally, while not required, there are a few ways you can get more involved and make more connections with attendees:
• There will be a limited number of spots for speakers to join me for a 30-minute Live Q&A Session on Zoom or a 30-45 minute Speaker Panel on Zoom (these will be recorded for replay access). I will coordinate this with you to ensure your availability. It's a great opportunity to engage with your attendees and answer their questions. You're welcome to ask that they email you if the question is too involved for a quick on-the-spot answer.
• If you see a fellow presenters post about the Summit on social media, give it a like or a share or a comment to help with engagement and the algorithm. Sharing is caring ... the more knitters that know about our event, the more we can all grow! 🥰
• There will be a Knit Night on Zoom on Saturday evening during the Summit, and you are welcome to attend! It's a great opportunity for attendees to get to know you a little better in a relaxed environment. This will not be recorded, so we can all connect more authentically. Attendance is not required.
Resource Vault
All the resources, swipe copy, and graphics I promised will be very soon!
They'll make it as easy as possible for you to promote this event to your audience, and earn commissions on our VIP Extended All-Access Pass.
In this folder you'll find the following:
• Email swipe copy and suggested send dates
• Social media swipe copy and suggested posting ideas
• Social media graphics
• Summit logo & branding information (in case you'd like to show off that you've been featured)
Need your affiliate link?
You can create it here.
Action Steps
Phew, that was a lot of details to cover & I really appreciate you for making it this far 😁
For the sake of clarity, here are your current action steps:
- Let me know you're in! Send us an email at hello@DoubleTheStitches.com to share your excitement.
- I'll reply with a form link to make it easy for you to provide your basic information. I'll use the information you share using that form to add your details to the summit website.
- Digitally sign the Speaker Agreement when you receive the link. The goal of the agreement is to clarify who has the rights to your material to make sure everyone is on the same page and that you feel comfortable providing it. It also outlines affiliate commissions, how you can collect email addresses through the summit, and the fact that you'll get our upgrade options for free. Please let me know if you have any questions about it!
- Let me know if you have any questions up to this point. I'm here to help any time!
- Add the presentation due date of December 18th to your calendar so it doesn't sneak up on you.
- Add the summit dates of January 23rd - January 26th to your calendar so you keep those dates free (we'll narrow down the specific timeline of presentations & confirm with you to make sure the timing works with your schedule).
- Sign up for an Affiliate Link by clicking HERE.
- Start brainstorming ideas for your presentation content, freebie pitch, and all-access pass contribution. Reach out any time if you have questions or want to chat about it.
Important Dates
Add these key dates to your calendar today!
Speaker Basic information Due Date: As soon as possible
Presentation Due Date: December 18
All-Access Pass Bonus Contribution Due: December 18
Speaker Promotion Period: January 9 - 23
Summit Dates: January 23 - 26
Cart closes to main segment of attendees: January 31
Cart closes to attendees who receive an extra down sell offer: February 14
Affiliate Payouts: By February 28
Have Questions?
Something you're wondering about?
Reach out to me at hello@DoubleTheStitches.com,
I would love to chat with you! 💕
Copyright © 2023 · Knit Happy! Summit by Double the Stitches